Elisha Annandale
Director, Creative Manager & Head Designer
About the studio
Meetthe minds.
Homes should feel like the people inside them.
Designed with feeling.
Remembered for living.
Founded in 2011 by Elisha Annandale, Décor Identity brings more than two decades of design experience to warm, contemporary interiors. Every project begins with listening—translating the people, the place and the life lived there into a home that feels collected, deeply personal and unmistakably its own.
20+Years of thoughtful
design experience
design experience
The founderElisha Annandale
A designer who understands the whole journey.
Elisha’s career began in retail and interior design, where she gained experience across residential and corporate projects before opening her own studio. Her work has since appeared on The Home Channel, in SA Home Owner and on Top Billing, with recognition at Decorex Johannesburg.
Her approach remains personal: listen carefully, understand how a client wants to live, then bring every detail together with clarity and care.
“We don’t simply decorate spaces. We create interiors that feel deeply personal, beautifully resolved and entirely your own.”
Elisha Annandale · Founder & Interior Designer
02 / Creative minds
Different strengths.
One shared vision.
Our team combines creative vision, technical knowledge, sourcing expertise and project coordination. Every person plays an equal part in bringing a project beautifully to life.
Estelle Strydom
Project & Décor Coordinator · Showroom Manager
Taylor
Creative & Interior Designer · Project Coordinator
Mariscia Van Zyl
Interior Designer & Project Coordinator
Markus
Showroom Merchandiser · Interior Decorator · Sales Coordinator
03 / What guides us
The values behind
every decision.
Beautiful results are built on clear communication, trusted relationships and an uncompromising attention to detail.
Experience
More than 20 years of design knowledge, supplier insight and practical project experience.
Trust
Transparent decisions, honest communication and a collaborative extension-of-your-team approach.
Excellence
Careful sourcing, exacting quality control and a final result that feels considered from every angle.
Individuality
Every interior reflects the people who live in it—never a copied formula or passing trend.
Craft
A deep respect for material, proportion, specialist makers and beautifully executed custom work.
Care
We look after the small details because they are often the ones that create the greatest impact.
A collaborative studio
Your vision.
Our expertise.
Our team brings together design expertise, sourcing knowledge, project coordination and a trusted network of specialists. We work alongside clients and industry partners at every stage, protecting the design intent while solving the practical details behind it.
The result is a process that feels calm, transparent and beautifully managed.
Visit our retail home
Discover Vivere.
Vivere is Décor Identity’s home design studio and shop, filled with bespoke furniture, custom upholstery and carefully curated pieces from local creatives.
Shop 24, Castle Gate Lifestyle Centre478 Koedoesnek Avenue, Erasmuspark
Pretoria, South AfricaExplore Vivere ↗
